Online Marketing

Online Marketing is essential in the quest to be successful online. In the past to be a success online you solely needed to launch a website and watch the visitors come flocking in. Unfortunately things have changed. If you think of your new site however fancy it may be, upon initial start up it is effectively out in the sticks, the new site will not automatically be seen by it’s a market. Your site has effectively been built on a desert highway or in the middle of the Jungle. To get the business rolling in we need to arrange a road with passing traffic to lead your store to the outside world. Successful websites are now made of three things, good content, good website design and effective marketing, online and possibly offline too.

Current ‘Jupiter Online Solutions’ Best Practices Online Marketing Packages:

Online Marketing 1
Online Marketing 2
Online Marketing 3-v.4
Online Marketing - Services v.3

Online Marketing Historic Glossary:

Some of the more traditional, widely used and acceptable Internet Marketing techniques are listed in our glossary below, these should help if you are a beginner:

  • Search Engine Optimisation
  • Social Media
  • Pay Per Click
  • Email Campaigns

SEO or Search Engine Optimisation is essentially the task off moving your website onto the first pages of Google, Yahoo or Bing etc. for your desired search terms. When you do a quick Google search you will notice many results (possibly millions). In the case of a Google search these are compiled by Google who use a complex algorithm to choose results which it thinks are most relevant to you and then orders these results in a numerical order. The important thing with Google’s algorithm is that it is constantly running searches over the internet, just like a spider crawling it’s web. Therefore as subtle changes are made a websites page ranking is modified accordingly. The job of an SEO professional is to get your website displaying as highly as possible for your chosen search terms. This is a complicated task as Google’s algorithm is particularly complicated and more so favoured towards the large organisations out there. There are however some, White Hat (Google talk!), techniques available which if used correctly can offer outstanding results. If you are interested in this package we can offer you and your website a free SEO audit. Get in contact for more details quoting – Ref Free SEO Audit

Social Media Is the World of the Social networks with the main ones being Twitter and Facebook among many more. These incredibly popular entities are a huge force in driving business forward and many successful businesses are revolved around these types of services. These so called social networks are now heavily geared up towards business, with businesses being able set up, maintain and monitor their accounts with the aim of driving business forward.

Pay Per Click is a technique used in a similar way to SEO. When you do a Google search you will notice two columns, the main one on the centre left and the right sided column which also encompasses the top 3 middle results also. This later right sided column and top 3 or 4 results is purely business focused as you need to pay Google to have your business displayed there. Pay per click effectively offers instant first page results for your search terms whether Google’s algorithms places you there naturally or not. There is however a cost for this, you effectively bid against the competition for your chosen word. This can become expensive especially when you think each click can cost as much as many pounds, and many websites have thousands or even hundreds of thousands of visitors each day. A Pay Per Click budget for your campaign can soon mount up. We recommend using Pay Per Click with caution.

Email marketing is the business of email your offerings out there straight to the inbox of your potential clients, being careful to ensure anti-spamming techniques are adhered to. A campaign needs follow strict guidelines to ensure those receiving emails are happy to do so. Typical email campaigns may be in the form of a newsletter via a ‘Newsletter Sign Up’ or via an interested parties only database.